We are proud to announce a new strategic partnership with Promatic Games, a leading Polish provider of innovative iGaming content. This cooperation marks an important milestone in our mission to deliver diverse and high-quality gaming experiences to our aggregation customers.

As part of this partnership, SYNOT Interactive will become the first aggregation partner for Promatic Games in the Czech and Slovak markets, enabling operators in these regions to quickly and efficiently access Promatic’s proven game portfolio. The cooperation will later extend into other European jurisdictions, including Romania, Croatia, and additional Balkan markets.

“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners,” said Petr Březina from SYNOT Interactive. “By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer.”

For Promatic Games, the partnership represents a new stage in their international expansion strategy.
“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games.

This collaboration not only strengthens Promatic’s position beyond Poland but also supports SYNOT Interactive’s commitment to offering a wide range of engaging, compliant, and locally relevant content for operators across regulated European markets.

The agreement highlights how strategic partnerships can generate mutual benefits, combining SYNOT Interactive’s extensive platform and market reach with Promatic Games’ tailored content and expertise. Together, we aim to create new synergies in distribution, compliance, and player engagement, while supporting the growth of our partners throughout Central and Eastern Europe.

Who we are?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

We are excited to announce that our team will be attending SBC Summit Lisbon, taking place on 16–18 September 2025. Representing our company will be Patrik Horák, Jan Kovařík, Petr Březina, and Pavel Mikeš.

SBC Summit Lisbon is one of the key events in the iGaming industry, bringing together professionals, innovators, and decision-makers from all around the world. Our team is looking forward to engaging in meaningful discussions, sharing insights, and exploring new opportunities for collaboration.

If you are attending the summit, don’t hesitate to reach out. Patrik, Jan, Petr, and Pavel are open to networking, exchanging ideas, and establishing valuable partnerships that drive growth and innovation.

Let’s meet in Lisbon and make the most out of this inspiring event!

Who we are?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

We are proud to have contributed to the launch of the new online casino SazkaHry.sk, which has officially entered the Slovak market. For Allwyn Slovakia, we delivered and developed a complete platform offering players hundreds of online games, exclusive content, and the highest standards of responsible gaming.

This project represents an important milestone for us and confirms our ability to deliver complex, international solutions for the gaming and entertainment industry.

Partnership with Allwyn and Sazka

Our collaboration with the Sazka / Allwyn team has been built on trust, open communication, and a shared ambition to create a modern and fair online gaming environment. We deeply value this partnership and are delighted to have played a role in setting a new standard for the Slovak market.

Words from Jan Horyna, Member of the Board at Allwyn Slovakia

“Entering the Slovak market is a natural step for us. SazkaHry.sk offers an entertaining environment with the storyline of two brand ambassadors, Mr. Green and Mr. Red, along with attractive bonuses. The customer is always at the center of our focus, which is why we are introducing original value solutions, such as ending worthless free spins. Up to five-euro free spins are available to those who act quickly and register immediately at sazkahry.sk,” says Jan Horyna. “At the same time, it will be a safe, modern, and responsible gaming environment that meets the highest international standards, under the well-known Sazka Hry brand that customers already trust.”

A New Player on the Slovak Market

SazkaHry.sk brings Slovak customers hundreds of slot games, e-scratch cards, classic table games such as roulette and blackjack, regular promotions, and 19 exclusive branded titles that rank among the most popular in the Czech Republic.

The casino is fully accessible on mobile devices, with a fast and digital registration process. Players can also take advantage of responsible gaming tools such as financial and time limits and self-exclusion options.

Thank You to the Allwyn / Sazka Team

We would like to thank the entire Allwyn / Sazka team for their trust and excellent collaboration. We believe SazkaHry.sk will quickly become a favorite among Slovak players, and we look forward to future opportunities to build on this success together.

Who we are?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

We are pleased to share that SYNOT Interactive has officially joined the World Lottery Association (WLA) – the leading global organization representing state-licensed lotteries and gaming operators, along with their trusted suppliers and technology partners.

A strategic step forward

Becoming a member of WLA is more than a badge of honour. It reflects our long-standing dedication to integrity, transparency, and innovation in the lottery space. With this step, we reinforce our position as a trusted lottery technology provider, committed to delivering secure and responsible digital solutions to regulated markets around the world.

As a provider of flexible and scalable lottery solutions – including mobile-first platforms, instant win games, and player engagement tools – we aim to bring future-proof technologies to both emerging and established regulated lottery environments.

Why WLA membership matters?

By joining WLA, SYNOT Interactive gains access to a global community of industry leaders, expert insights, and compliance standards that drive the responsible growth of the lottery industry. This includes knowledge exchange, collaborative opportunities, and alignment with the WLA Security Control Standard (WLA-SCS) framework – one of the most respected benchmarks in gaming integrity and information security.

WLA certification supports our mission to operate as a lottery technology provider that values not just functionality and innovation, but also accountability, sustainability, and social responsibility.

What this means for our clients and partners?

This milestone reinforces the fact that our solutions – from comprehensive lottery platforms to instant win content and backend management tools – are developed with long-term scalability, regulatory alignment, and player satisfaction in mind.

WLA membership enhances our ability to serve national lotteries, governmental institutions, and regulated B2B operators looking for a compliant and trusted lottery technology provider. Whether launching a new project or modernising an existing system, our team is ready to deliver.

Innovation with integrity

We view our WLA membership not as a conclusion, but as an evolution of our role within the global lottery ecosystem. Our objective is to continue building digital lottery systems that offer secure infrastructure, intuitive design, and adaptable features for any jurisdiction.

As a WLA-certified lottery technology provider, SYNOT Interactive is now even better positioned to support public-interest lottery projects and regulated partners worldwide.

Who we are?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

We’re excited to share that our business representatives Adéla Hrudňáková and Jan Kovařík will be attending this year’s iGB L!VE at ExCeL London on 2–3 July 2025.

If you’re planning to attend as well, don’t hesitate to reach out and arrange a meeting. Adéla and Jan will be happy to connect, share insights, and explore new opportunities within the iGaming industry. 💼🤝

See you in London!

#iGBLive #BusinessNetworking

The term iGaming stands for interactive gaming, but in practical terms, it refers to the entire industry of online gambling. This includes any form of betting or wagering that takes place over the internet. Whether it’s placing a bet on your favorite football team, spinning a virtual slot machine, playing poker with others online, or betting on an esports tournament — it all falls under the umbrella of iGaming.

To understand iGaming, imagine a traditional casino. Now, picture moving all those experiences — slot machines, blackjack tables, sportsbooks — onto your phone or computer screen. That’s iGaming. Operators (the companies behind these games) provide platforms where players can register, deposit money, and gamble online in a highly regulated environment. These platforms usually include a variety of products, such as online casinos, sports betting, live dealer games (where real croupiers stream casino games in real time), virtual sports, lotteries, and even newer verticals like crash games or fantasy sports.

How it works in practice

The term iGaming refers to the practice of placing bets or wagers on the outcome of games or events through online platforms. This encompasses a wide array of activities, including casino games, sports betting, poker, bingo, lotteries, and even esports. As the digital transformation of the entertainment and gambling industries accelerates, iGaming has become one of the fastest-growing and most regulated sectors in the world.

At its core, iGaming is about creating a seamless and engaging user experience that allows players to participate in games of chance or skill using any internet-connected device, from desktops to mobile phones. However, it is much more than just an online version of traditional gambling — it is a sophisticated ecosystem combining technology, regulation, content development, marketing, and responsible gaming practices.

The Evolution of iGaming

iGaming began its journey in the mid-1990s, as internet connectivity became more widespread and governments started exploring regulation for online gambling. One of the earliest milestones was the 1994 Free Trade and Processing Act passed by Antigua and Barbuda, which allowed companies to apply for online gaming licenses.

The industry gained traction quickly. By the late 1990s, online casinos and sportsbooks were accessible to players in multiple jurisdictions. As technology evolved, so did user expectations. The early 2000s introduced more advanced graphics, secure payment systems, and multiplayer functionality.

The emergence of smartphones marked a major shift. Players no longer needed a computer to access games — mobile-optimized websites and dedicated apps made gambling truly on-the-go. Live casino games began to bridge the gap between digital and land-based experiences, offering streamed table games with real dealers.

In recent years, the sector has embraced blockchain technology, AI-driven personalization, and more immersive gameplay. Regulatory frameworks have also become more structured, ensuring that the growth of iGaming remains sustainable, transparent, and safe for all stakeholders.

Games of Chance in iGaming

Games of chance are the backbone of the iGaming world. These games are predominantly based on randomness, and the player has little to no control over the outcome. The thrill lies in the unpredictability and the possibility of winning real money.

Online Slots

Online slots are among the most popular games of chance. Their appeal stems from vibrant themes, engaging gameplay mechanics, and the potential for significant payouts — especially in progressive jackpot formats. Many of these games are developed by industry-leading providers such as our sister company SYNOT Games, which specializes in creating original, high-quality slot titles with stunning visuals and innovative features. Their diverse portfolio is designed to entertain players across multiple markets and platforms.

Roulette

Another staple is roulette, where the outcome is determined by where a ball lands on a spinning wheel. It’s simple, fast-paced, and universally understood.

Lotteries

Lotto games and bingo are also key pillars of chance-based gaming. In both cases, numbers are drawn at random, and players hope to match them against their ticket or card. These formats remain popular due to their simplicity, affordability, and social aspects.

Sports betting

Sports betting is primarily a game of chance with elements of skill. While experienced bettors who apply data analysis, bankroll management, and disciplined strategies can gain an edge, the vast majority of players rely on intuition or emotion, making outcomes highly unpredictable. External factors such as injuries, refereeing decisions, and luck can heavily influence results. Therefore, unless approached professionally, sports betting behaves more like gambling than a skill-based activity.

Esports betting

Esports betting shares the same core nature as traditional sports betting: a game of chance with some room for skill. However, it often involves even higher volatility due to rapidly changing team dynamics, less consistent data, and a younger, more impulsive betting audience. While knowledgeable fans can exploit market inefficiencies, the unpredictability of Esports outcomes means that, for most people, Esports betting remains a form of gambling rather than a skill-driven pursuit.

Games of Skill in iGaming

While chance plays a role in many games, skill-based games in iGaming reward players who demonstrate strategy, knowledge, or dexterity. These games often attract experienced users who enjoy competition and tactical thinking.

Poker

Poker is the most prominent example of a skill-based iGaming product. Success depends on reading opponents, probability calculations, and strategic bluffing. Unlike slots or roulette, poker gives players control over their fate.

Blackjack

Blackjack is often considered a hybrid, combining luck with player decisions such as hit, stand, or split. Skilled players can reduce the house edge through optimal strategy.

Main Entities Shaping the iGaming Industry

The iGaming industry is a complex and highly regulated digital ecosystem composed of several interconnected entities, each playing a critical role in delivering safe, engaging, and efficient gaming experiences to end users. From front-end operators to back-end technology providers, and from regulators to game developers, every part of the value chain contributes to the industry’s overall growth, innovation, and sustainability. Understanding these main entities and how they interact is essential for grasping the structure and dynamics of the modern iGaming landscape.

iGaming Operators

Operators are the customer-facing brands that run iGaming websites or mobile apps. They are responsible for acquiring users, offering gaming content, handling payments, and ensuring responsible gambling. Some operators develop their own platforms, while others use white-label or third-party solutions. Their success depends on a mix of strong user experience, competitive content, trustworthiness, and regulatory compliance.

Platform providers

Platform providers are the technological foundation behind the operator. They offer player account management systems (PAM), payment gateway integration, game aggregation, compliance tools, CRM systems, and back-office reporting. A strong platform enables operators to scale efficiently, launch in multiple jurisdictions, and manage operations securely and effectively.

Game Developers

These are the creative studios that design, build, and supply the actual games — from slot machines and table games to live dealer content and virtual sports. Leading developers, such as SYNOT Games, must ensure their games are certified, fair (RNG-tested), mobile-compatible, and engaging enough to retain players. Known for their high-quality slot games with distinctive graphics and innovative mechanics, SYNOT Games is a prime example of how innovation and quality define a successful game developer.

Regulators

Gaming regulators are government or independent bodies that issue licenses, enforce legal frameworks, and monitor operator behavior. They play a crucial role in ensuring player protection, financial transparency, and ethical marketing. Well-known regulators include the Malta Gaming Authority (MGA), UK Gambling Commission, and the Czech Ministry of Finance.

Payment Providers

These companies facilitate secure deposits and withdrawals for iGaming operators. They offer support for various currencies, local payment methods, anti-fraud tools, and fast processing times. A seamless payment experience is key to user satisfaction and operational success.

Future Trends in iGaming

The future of iGaming will be shaped by technological innovation and evolving player behavior. Artificial intelligence will play a growing role in personalizing offers, detecting risky behavior, and optimizing retention. Cross-channel gaming — where land-based and online play are connected — will offer seamless player experiences.

Cryptocurrency and blockchain may further disrupt traditional payment systems, offering faster and more transparent transactions. Meanwhile, regulatory scrutiny will intensify, pushing operators toward more ethical and sustainable practices.

Social and gamified features will become standard, especially for younger audiences seeking more than just basic gameplay. And as markets like the U.S., Latin America, and parts of Asia open further, the iGaming industry will continue its global expansion — with agility and compliance as critical success factors.

The lottery solution for the industry is changing fast. Today’s players no longer settle for outdated systems or limited accessibility. They expect a seamless, intuitive and engaging experience, no matter where or how they choose to play. At SYNOT Interactive, we deliver a lottery platform built for modern expectations, empowering operators to increase engagement, drive performance and scale their offering with confidence.

By combining advanced technologies with well-established game mechanics, our solution provides a balanced experience that players trust and enjoy. For operators, it’s a tool that not only increases revenue and retention, but also improves operational efficiency.

A seamless experience across all devices

Our lottery solution is designed with full responsiveness in mind. Whether a player accesses the platform from desktop, tablet or smartphone, the interface adapts automatically to provide smooth navigation and fast performance. Everything is built around clarity and simplicity. The minimalistic design removes unnecessary distractions, helping players focus on the game and enjoy a more satisfying experience.

With clear user flows and intuitive controls, players can go from number selection to bet confirmation in just a few clicks. This streamlined approach results in higher conversions and better engagement across the board.

Built for the mobile-first generation

Mobile has become the dominant access point for online gaming, and our lottery solution is developed with this in mind. We offer native mobile apps for both iOS and Android that provide high performance, reliability and a smooth user experience. For players who prefer not to install apps, our mobile web version delivers the full functionality directly in their browser.

Key features like instant bet placement allow players to participate in a draw within seconds. The platform also supports notifications and reminders, making sure players never miss important draws or jackpot opportunities. This improves player activity and fosters long-term engagement.

Smart tools to enhance player interaction

To deliver a more dynamic lottery experience, our platform includes several innovative features that increase both play volume and user satisfaction.

Players can take advantage of:

• Multi-bets, enabling them to submit up to 100 tickets in one go, ideal for frequent and advanced users.
• Quick bet options, which allow ticket generation and submission in just two clicks using pre-set templates.
• Hot and cold number statistics, providing insights into which numbers have been drawn most or least often. This adds a layer of strategy and decision-making to the gameplay.
• Jackpot hunting, an automated feature where the system places bets on behalf of the player based on their preferences. This guarantees they never miss a chance when the jackpot reaches their target.

Each of these tools enhances user satisfaction, increases session time and creates more reasons for players to return.

Operator-centric approach with full flexibility

Our solution is built not only for players but also with a deep understanding of operator needs. The platform is easy to integrate into existing systems using modern APIs and supports fast deployment in new markets. It is scalable, flexible and built to comply with local regulations and certifications.

Operators benefit from detailed back-office tools that offer real-time reporting, player segmentation, performance analytics and full control over all product settings. Whether you are managing one jurisdiction or several, our system supports localization for language, currency and draw configurations.

At SYNOT Interactive, we see ourselves not just as a technology provider but as a long-term partner. Our team brings years of industry experience to help you stay ahead of the curve and continually improve your lottery offering.

Backed by decades of gaming expertise

At SYNOT Interactive, we see ourselves not just as a technology provider but as a long-term partner. We are proud to be part of the SYNOT Group, a multinational gaming brand with a presence across land-based and online sectors. Through close collaboration with our sister companies:

• SYNOT Games – a leading developer of certified online slot content available in over 30 jurisdictions
• SYNOT Group – a trusted supplier of VLTs, terminals, and physical gaming solutions in multiple countries

…we offer a truly comprehensive iGaming ecosystem that connects content, technology, and operational excellence. This synergy allows us to support operators with a robust infrastructure and deep market insight.

Why SYNOT Interactive?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

Join us at Belgrade Future Gaming, one of the region’s leading industry events, where we’ll be showcasing our latest platform solutions, casino content, and everything that helps our partners thrive in the iGaming world.

Where? Belgrade Fair – Hall 4
When? May 27–28, 2025

➡️ Stop by our stand A3, meet our team, and discover how we can support your business growth.

🔗 More information about the exhibition: https://www.belgradegaming.com/en/

📩 Want to schedule a meeting with our sales representatives in advance?
Reach out to us at info@synotinteractive.com

In partnership with MSfG GLOBAL d.o.o., SYNOT Interactive s.r.o. will present its latest online gaming and platform solutions tailored for modern digital casino operators.

Join us on April 23–24, 2025, at The Westin Hotel in Zagreb for two days filled with inspiration, innovation, and networking with experienced professionals from the iGaming industry.

We’re looking forward to meeting our partners and clients! SYNOT DAY is waiting!

#iGamingEvent #OnlineGamingSolutions #Zagreb2025 #CasinoTechnology