The term iGaming stands for interactive gaming, but in practical terms, it refers to the entire industry of online gambling. This includes any form of betting or wagering that takes place over the internet. Whether it’s placing a bet on your favorite football team, spinning a virtual slot machine, playing poker with others online, or betting on an esports tournament — it all falls under the umbrella of iGaming.

To understand iGaming, imagine a traditional casino. Now, picture moving all those experiences — slot machines, blackjack tables, sportsbooks — onto your phone or computer screen. That’s iGaming. Operators (the companies behind these games) provide platforms where players can register, deposit money, and gamble online in a highly regulated environment. These platforms usually include a variety of products, such as online casinos, sports betting, live dealer games (where real croupiers stream casino games in real time), virtual sports, lotteries, and even newer verticals like crash games or fantasy sports.

How it works in practice

The term iGaming refers to the practice of placing bets or wagers on the outcome of games or events through online platforms. This encompasses a wide array of activities, including casino games, sports betting, poker, bingo, lotteries, and even esports. As the digital transformation of the entertainment and gambling industries accelerates, iGaming has become one of the fastest-growing and most regulated sectors in the world.

At its core, iGaming is about creating a seamless and engaging user experience that allows players to participate in games of chance or skill using any internet-connected device, from desktops to mobile phones. However, it is much more than just an online version of traditional gambling — it is a sophisticated ecosystem combining technology, regulation, content development, marketing, and responsible gaming practices.

The Evolution of iGaming

iGaming began its journey in the mid-1990s, as internet connectivity became more widespread and governments started exploring regulation for online gambling. One of the earliest milestones was the 1994 Free Trade and Processing Act passed by Antigua and Barbuda, which allowed companies to apply for online gaming licenses.

The industry gained traction quickly. By the late 1990s, online casinos and sportsbooks were accessible to players in multiple jurisdictions. As technology evolved, so did user expectations. The early 2000s introduced more advanced graphics, secure payment systems, and multiplayer functionality.

The emergence of smartphones marked a major shift. Players no longer needed a computer to access games — mobile-optimized websites and dedicated apps made gambling truly on-the-go. Live casino games began to bridge the gap between digital and land-based experiences, offering streamed table games with real dealers.

In recent years, the sector has embraced blockchain technology, AI-driven personalization, and more immersive gameplay. Regulatory frameworks have also become more structured, ensuring that the growth of iGaming remains sustainable, transparent, and safe for all stakeholders.

Games of Chance in iGaming

Games of chance are the backbone of the iGaming world. These games are predominantly based on randomness, and the player has little to no control over the outcome. The thrill lies in the unpredictability and the possibility of winning real money.

Online Slots

Online slots are among the most popular games of chance. Their appeal stems from vibrant themes, engaging gameplay mechanics, and the potential for significant payouts — especially in progressive jackpot formats. Many of these games are developed by industry-leading providers such as our sister company SYNOT Games, which specializes in creating original, high-quality slot titles with stunning visuals and innovative features. Their diverse portfolio is designed to entertain players across multiple markets and platforms.

Roulette

Another staple is roulette, where the outcome is determined by where a ball lands on a spinning wheel. It’s simple, fast-paced, and universally understood.

Lotteries

Lotto games and bingo are also key pillars of chance-based gaming. In both cases, numbers are drawn at random, and players hope to match them against their ticket or card. These formats remain popular due to their simplicity, affordability, and social aspects.

Sports betting

Sports betting is primarily a game of chance with elements of skill. While experienced bettors who apply data analysis, bankroll management, and disciplined strategies can gain an edge, the vast majority of players rely on intuition or emotion, making outcomes highly unpredictable. External factors such as injuries, refereeing decisions, and luck can heavily influence results. Therefore, unless approached professionally, sports betting behaves more like gambling than a skill-based activity.

Esports betting

Esports betting shares the same core nature as traditional sports betting: a game of chance with some room for skill. However, it often involves even higher volatility due to rapidly changing team dynamics, less consistent data, and a younger, more impulsive betting audience. While knowledgeable fans can exploit market inefficiencies, the unpredictability of Esports outcomes means that, for most people, Esports betting remains a form of gambling rather than a skill-driven pursuit.

Games of Skill in iGaming

While chance plays a role in many games, skill-based games in iGaming reward players who demonstrate strategy, knowledge, or dexterity. These games often attract experienced users who enjoy competition and tactical thinking.

Poker

Poker is the most prominent example of a skill-based iGaming product. Success depends on reading opponents, probability calculations, and strategic bluffing. Unlike slots or roulette, poker gives players control over their fate.

Blackjack

Blackjack is often considered a hybrid, combining luck with player decisions such as hit, stand, or split. Skilled players can reduce the house edge through optimal strategy.

Main Entities Shaping the iGaming Industry

The iGaming industry is a complex and highly regulated digital ecosystem composed of several interconnected entities, each playing a critical role in delivering safe, engaging, and efficient gaming experiences to end users. From front-end operators to back-end technology providers, and from regulators to game developers, every part of the value chain contributes to the industry’s overall growth, innovation, and sustainability. Understanding these main entities and how they interact is essential for grasping the structure and dynamics of the modern iGaming landscape.

iGaming Operators

Operators are the customer-facing brands that run iGaming websites or mobile apps. They are responsible for acquiring users, offering gaming content, handling payments, and ensuring responsible gambling. Some operators develop their own platforms, while others use white-label or third-party solutions. Their success depends on a mix of strong user experience, competitive content, trustworthiness, and regulatory compliance.

Platform providers

Platform providers are the technological foundation behind the operator. They offer player account management systems (PAM), payment gateway integration, game aggregation, compliance tools, CRM systems, and back-office reporting. A strong platform enables operators to scale efficiently, launch in multiple jurisdictions, and manage operations securely and effectively.

Game Developers

These are the creative studios that design, build, and supply the actual games — from slot machines and table games to live dealer content and virtual sports. Leading developers, such as SYNOT Games, must ensure their games are certified, fair (RNG-tested), mobile-compatible, and engaging enough to retain players. Known for their high-quality slot games with distinctive graphics and innovative mechanics, SYNOT Games is a prime example of how innovation and quality define a successful game developer.

Regulators

Gaming regulators are government or independent bodies that issue licenses, enforce legal frameworks, and monitor operator behavior. They play a crucial role in ensuring player protection, financial transparency, and ethical marketing. Well-known regulators include the Malta Gaming Authority (MGA), UK Gambling Commission, and the Czech Ministry of Finance.

Payment Providers

These companies facilitate secure deposits and withdrawals for iGaming operators. They offer support for various currencies, local payment methods, anti-fraud tools, and fast processing times. A seamless payment experience is key to user satisfaction and operational success.

Future Trends in iGaming

The future of iGaming will be shaped by technological innovation and evolving player behavior. Artificial intelligence will play a growing role in personalizing offers, detecting risky behavior, and optimizing retention. Cross-channel gaming — where land-based and online play are connected — will offer seamless player experiences.

Cryptocurrency and blockchain may further disrupt traditional payment systems, offering faster and more transparent transactions. Meanwhile, regulatory scrutiny will intensify, pushing operators toward more ethical and sustainable practices.

Social and gamified features will become standard, especially for younger audiences seeking more than just basic gameplay. And as markets like the U.S., Latin America, and parts of Asia open further, the iGaming industry will continue its global expansion — with agility and compliance as critical success factors.

The lottery solution for the industry is changing fast. Today’s players no longer settle for outdated systems or limited accessibility. They expect a seamless, intuitive and engaging experience, no matter where or how they choose to play. At SYNOT Interactive, we deliver a lottery platform built for modern expectations, empowering operators to increase engagement, drive performance and scale their offering with confidence.

By combining advanced technologies with well-established game mechanics, our solution provides a balanced experience that players trust and enjoy. For operators, it’s a tool that not only increases revenue and retention, but also improves operational efficiency.

A seamless experience across all devices

Our lottery solution is designed with full responsiveness in mind. Whether a player accesses the platform from desktop, tablet or smartphone, the interface adapts automatically to provide smooth navigation and fast performance. Everything is built around clarity and simplicity. The minimalistic design removes unnecessary distractions, helping players focus on the game and enjoy a more satisfying experience.

With clear user flows and intuitive controls, players can go from number selection to bet confirmation in just a few clicks. This streamlined approach results in higher conversions and better engagement across the board.

Built for the mobile-first generation

Mobile has become the dominant access point for online gaming, and our lottery solution is developed with this in mind. We offer native mobile apps for both iOS and Android that provide high performance, reliability and a smooth user experience. For players who prefer not to install apps, our mobile web version delivers the full functionality directly in their browser.

Key features like instant bet placement allow players to participate in a draw within seconds. The platform also supports notifications and reminders, making sure players never miss important draws or jackpot opportunities. This improves player activity and fosters long-term engagement.

Smart tools to enhance player interaction

To deliver a more dynamic lottery experience, our platform includes several innovative features that increase both play volume and user satisfaction.

Players can take advantage of:

• Multi-bets, enabling them to submit up to 100 tickets in one go, ideal for frequent and advanced users.
• Quick bet options, which allow ticket generation and submission in just two clicks using pre-set templates.
• Hot and cold number statistics, providing insights into which numbers have been drawn most or least often. This adds a layer of strategy and decision-making to the gameplay.
• Jackpot hunting, an automated feature where the system places bets on behalf of the player based on their preferences. This guarantees they never miss a chance when the jackpot reaches their target.

Each of these tools enhances user satisfaction, increases session time and creates more reasons for players to return.

Operator-centric approach with full flexibility

Our solution is built not only for players but also with a deep understanding of operator needs. The platform is easy to integrate into existing systems using modern APIs and supports fast deployment in new markets. It is scalable, flexible and built to comply with local regulations and certifications.

Operators benefit from detailed back-office tools that offer real-time reporting, player segmentation, performance analytics and full control over all product settings. Whether you are managing one jurisdiction or several, our system supports localization for language, currency and draw configurations.

At SYNOT Interactive, we see ourselves not just as a technology provider but as a long-term partner. Our team brings years of industry experience to help you stay ahead of the curve and continually improve your lottery offering.

Backed by decades of gaming expertise

At SYNOT Interactive, we see ourselves not just as a technology provider but as a long-term partner. We are proud to be part of the SYNOT Group, a multinational gaming brand with a presence across land-based and online sectors. Through close collaboration with our sister companies:

• SYNOT Games – a leading developer of certified online slot content available in over 30 jurisdictions
• SYNOT Group – a trusted supplier of VLTs, terminals, and physical gaming solutions in multiple countries

…we offer a truly comprehensive iGaming ecosystem that connects content, technology, and operational excellence. This synergy allows us to support operators with a robust infrastructure and deep market insight.

Why SYNOT Interactive?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your iGaming solutions from launch to growth.

👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution.

Join us at Belgrade Future Gaming, one of the region’s leading industry events, where we’ll be showcasing our latest platform solutions, casino content, and everything that helps our partners thrive in the iGaming world.

Where? Belgrade Fair – Hall 4
When? May 27–28, 2025

➡️ Stop by our stand A3, meet our team, and discover how we can support your business growth.

🔗 More information about the exhibition: https://www.belgradegaming.com/en/

📩 Want to schedule a meeting with our sales representatives in advance?
Reach out to us at info@synotinteractive.com

In partnership with MSfG GLOBAL d.o.o., SYNOT Interactive s.r.o. will present its latest online gaming and platform solutions tailored for modern digital casino operators.

Join us on April 23–24, 2025, at The Westin Hotel in Zagreb for two days filled with inspiration, innovation, and networking with experienced professionals from the iGaming industry.

We’re looking forward to meeting our partners and clients! SYNOT DAY is waiting!

#iGamingEvent #OnlineGamingSolutions #Zagreb2025 #CasinoTechnology

In the competitive world of sports betting, having a robust solution is only the beginning. At SYNOT Interactive, we bring a unique blend of technology, experience, and strategy to help you launch and scale a successful sportsbook – no matter the market.

A Turnkey sports betting solution

We recognize that no two markets are the same. Regulations, player preferences, and competitive dynamics all vary – and that’s exactly why our sports betting product is designed to be flexible from the ground up. It’s not just about delivering software; we offer complete consulting support to help you adapt your sportsbook to the specific conditions of your target market.

Whether you choose to operate on our platform, your own platform, or any third-party solution, we ensure seamless integration and smooth operation. Our goal is to provide a product that adapts to your business needs – not the other way around.

Backed by experience

With years of experience across a wide range of regulated markets, SYNOT Interactive offers more than just technical support. Our sportsbook solution is the result of proven configuration strategies and a deep understanding of global betting environments.

Our product is integrated with Sportradar’s Managed Trading Services (MTS), one of the most trusted names in the industry. This integration gives you access to real-time odds, live trading, and expert risk management – features that ensure your sportsbook remains competitive and secure from day one.

A Modern, flexible interface

User experience is key in today’s sports betting landscape. That’s why we’ve developed a responsive, fully customizable front-end that works across desktop, mobile web, and mobile applications. Every visual and functional element – from the interface layout to color scheme – can be tailored to match your brand identity and user expectations.

We also offer full multilingual support and localization, ensuring your sportsbook feels intuitive and natural to users in any market. The clean design and streamlined navigation create a seamless betting journey, driving both player engagement and satisfaction.

Features that players like

Our sportsbook is designed with the end user in mind, offering interactive features that keep players coming back. The multi-view interface lets users follow multiple matches in real-time, including odds, match trackers, and video streams – all from a single screen.

Popular functionalities like early cashout and OneTapBet simplify decision-making and allow users to place bet and pay out win. In addition, our free bets tool supports promotional and acquisition campaigns, making it easier to attract and retain new players. The content portfolio – both pre-match and live – is scalable to your selected data package, giving you the flexibility to shape your offer based on demand.

The front-end is designed to accommodate a wide range of layouts, devices, and event types, allowing you to stay agile and responsive in a fast-moving market.

Why SYNOT Interactive?

At SYNOT Interactive, we don’t just deliver a product – we become your strategic partner. Our goal is to help you enter new markets with confidence by tailoring our solution to your business model and regulatory environment.

What truly sets us apart is our people. Our team includes industry experts with over 30 years of experience in the sports betting business. Their deep understanding of operational needs, player behavior, and market specifics allows us to deliver not only a solution – but a strategy that works.

By combining this decades-long expertise with modern technology, we provide you with a significant competitive edge.

We believe in building long-term partnerships that go beyond the basics of software. With SYNOT Interactive, you gain a trusted ally dedicated to the success of your sportsbook from launch to growth.

👉 Ready to take the next step in sports betting?
👉 Get in touch with our team.
👉 Check our product portfolio where we offer complete iGaming solution

SYNOT Interactive will once again participate in the prestigious Prague Gaming & Tech Summit, taking place on March 25-26, 2025, in Prague. Representing our company at this key event, which annually attracts experts from the iGaming, technology, and regulatory sectors, will be Jiří Klusáček and Oldřich Filip.

What is the Prague Gaming & Tech Summit?

The Prague Gaming & Tech Summit is one of the most important conferences in Central Europe focused on the gaming industry and technology. This summit brings together online casino operators, software providers, regulators, and other industry experts to discuss the latest trends, regulatory changes, and technological innovations.

Each year, the event offers a rich program of lectures, panel discussions, and networking opportunities. Participants gain valuable insights into regulations, responsible gaming, artificial intelligence in iGaming, new payment methods, and many other key topics.

Our previous participation and expectations for this year

SYNOT Interactive attended the summit in 2024, where we had the opportunity to engage with key market players and present our technological solutions. This year’s edition provides us with the chance to build on our previous successes, strengthen business relationships, and showcase our latest innovations in iGaming.

We are ready to share our expertise in Player Account Management (PAM), game content aggregation, and technological solutions for online casinos. Additionally, we look forward to engaging discussions on the future of the gaming industry and regulations in Europe.

Meet us in Prague!

If you are attending the Prague Gaming and Tech Summit, we would love to meet you and discuss how we can support the growth of your gaming business.

SYNOT Interactive is thrilled to announce the successful launch of SYNOTtip’s new online casino in Bosnia and Herzegovina, powered by our reliable and scalable iGaming platform. This marks a significant step in our ongoing mission to deliver cutting-edge iGaming solutions that support our partners in expanding into regulated markets.

With SYNOT Interactive’s modular gaming platform, SYNOTtip gains access to a robust casino aggregation system, a comprehensive Player Account Management (PAM) solution, and a range of responsible gaming features. Our customizable iGaming software ensures a seamless gaming experience for players while providing operators with the tools they need to succeed in the competitive online casino industry.

Supporting growth in the iGaming market

As a leading casino software provider, SYNOT Interactive is committed to helping operators launch and scale their online casinos efficiently. Our platform is designed to meet the demands of fast-growing iGaming markets, ensuring compliance, security, and an optimal user experience.

We are proud to support SYNOTtip in bringing high-quality gaming content to players in Bosnia and Herzegovina. This expansion strengthens our presence in the region and reinforces our dedication to driving innovation in the global iGaming sector.

Looking ahead

SYNOT Interactive continues to explore new opportunities for collaboration with gaming operators looking to enter regulated markets. Our expertise in iGaming technology and commitment to tailored gaming solutions make us the perfect partner for online casino operators worldwide.

Congratulations to SYNOTtip on this important milestone! We look forward to seeing their continued success in the Bosnian iGaming market.

Related Links:

• Learn more about our iGaming platform
• Discover our casino aggregation services
• Read about our latest market expansions

Stay tuned for more updates on our growth in the iGaming industry!

After extensive development and rigorous testing, we are thrilled to announce that our cutting-edge SYNNET Casino Management System is now fully operational at Joker.lv gaming halls in Latvia. This marks a major milestone in our long-term vision of delivering a powerful, intelligent, and scalable solution for managing gaming establishments with maximum efficiency.

A Game-changer for casino operations

The launch of SYNNET represents a shift in the way casinos and gaming halls are monitored, managed, and optimized. Designed to streamline daily operations, enhance decision-making, and improve overall efficiency, SYNNET provides comprehensive control over every aspect of a gaming venue.

Among its standout features, SYNNET includes:

• Integrated jackpot system – Seamlessly manage and customize jackpot configurations across multiple gaming machines.
• Advanced dashboards & widgets – Get real-time insights into casino performance, financials, and player behavior through an intuitive and fully customizable dashboard.
• Floorplan management – A visual representation of all gaming machines and tables for optimized space utilization and operational efficiency.
• Marketing campaign automation – Target and engage players effectively with built-in tools for promotions and personalized offers.
• Geographic mapping of operations – Gain an overview of all locations, allowing for efficient monitoring and remote management of multiple branches.

With 35 branches and 1,150 gaming machines now fully integrated into the SYNNET ecosystem, casino operators can leverage data-driven insights to enhance performance and player engagement like never before.

A seamless transition to casino management system

The transition from legacy systems to SYNNET has been meticulously planned and executed, ensuring a smooth, disruption-free deployment. During the pilot phase, extensive testing validated the system’s reliability, and the feedback from our partners at Joker.lv has been overwhelmingly positive. The improvements in operational efficiency, reporting accuracy, and real-time data access have already proven to be game-changers.

What’s Next for SYNNET?

While this launch is a significant achievement, we are already working on future enhancements to expand the system’s capabilities. In upcoming phases, we will be introducing:

💳 TITO & Cashless Solutions – Enhancing the gaming experience with seamless, secure, and efficient payment options.

🏦 Advanced Cash Desk System – A centralized solution for handling monetary transactions and chip movements with maximum transparency.

SYNNET – SYNCHRONIZED OPERATIONS, LIMITLESS NETWORK

With SYNNET casino management system – now officially live, we are setting new industry standards for casino management systems. Our technology empowers operators with a fully integrated, modular, and API-driven platform, allowing them to optimize operations, increase profitability, and deliver an unparalleled player experience.

Discover more about SYNNET and how it can revolutionize your casino operations.

For inquiries get in touch with our team today!

Thrilled to announce our partnership with the Austrian state lottery win2day! Players can now enjoy top-tier titles from Synot Games, with even more exciting content coming in 2025.

This collaboration is a significant step forward as we continue to deliver exceptional gaming experiences across new markets.

Stay tuned for what’s next! 🚀

#SYNOTInteractive #win2day #GamingIndustry #Partnership